Thaggu Ki Kahaani - SweeDesi
Over the years, the business has flourished, despite the strange name and their tag line which says - 'Aisa Koi Saga Nahi, Jisko Hamne Thaga Nahi'. The catchy one-liner became so popular that it was even borrowed by renowned lyricist Gulzar for a song in the movie 'Bunty Aur Babli'.