The veins of the rich Chitale legacy trace back to the 1939, when the visionary Late Shri. Bhaskar Ganesh Chitale started a humble milk distribution business at Bhilawadi in Sangli district. This marked the beginning of the first ever entrepreneurial dairying revolution in India. This worthy lineage was ably carried forward by his sons Bhausaheb, Rajabhau, Nanasaheb and Kakasaheb Chitale, who got affiliated with the business on completion of their education.  Kedar, Indraneel, Nikhil, Atul, Rohan and Pushkar Chitale, the family’s young scions, are now at the helm of the company activities, being guided by the experience and wisdom of the family veterans.